1

Understanding Marketing Strategy and Differential Advantage

Year:
1985
Language:
english
File:
PDF, 279 KB
english, 1985
2

The Net Present Value of Market Share

Year:
1985
Language:
english
File:
PDF, 538 KB
english, 1985
3

Marketing Strategy and Differential Advantage

Year:
1983
Language:
english
File:
PDF, 333 KB
english, 1983
4

Assessing marketing risk

Year:
1987
Language:
english
File:
PDF, 788 KB
english, 1987
6

What management can learn from the borden case

Year:
1966
Language:
english
File:
PDF, 654 KB
english, 1966